Facebook & Google are considered to be the two most utilized channels when it comes to paid marketing. Let’s have a look at ‘how to set up the facebook campaigns?':
Login to your Business Ads Manager & Click on ‘Create Campaign':
You will see multiple options to start with. You can chose your business requirement & start a campaign you feel will do best for your business.
Chose the objective of your Business:
Brand Awareness: Increase awareness for your brand by reaching people who are more likely to be interested in it.
Local Awareness: Promote your business to people who are nearby.
Reach: Show your advert to the maximum number of people.
Traffic: Send more people to a destination on or off Facebook.
Engagement: Get more post engagements, Page likes, event responses or offer claims.
App Installs: Get more people to install your app.
Video Views: Get more people to view your video content.
Lead Generation: Drive more sales leads, such as email addresses, from people interested in your brand or business.
Conversions: Drive valuable actions on your website or app.
Product Catalogue Sales: Create adverts that automatically show products from your product catalogue based on your target audience.
Store Visits: Get more people nearby to visit your bricks-and-mortar locations.
We will go through a process of launching a facebook campaign optimized for ‘Conversions’, highly recommended. You can launch all other campaigns in a similar manner:
Name the campaign & Click on Continue:
Make sure you have the conversion pixels in place (Website) for better understanding of the data & optimization. Chose the pixels & then continue.
Select Demographics as your target audience:
Select Detailed Targeting:
You can also browse for more detailed targeting. Saving your audience is a good practice to use for future campaigns. So make sure you save campaign if you would like to utilize the same targeting for future campaigns.
Now Select Placements & Budget:
Name your advert set & click continue:
Now, you will see multiple options to launch your campaign. We will go through the ‘Carousel’ Campaign which seems most effective for any ecommerce industry.
Add images to the ad. 5 Images works well in this format.
Add in headline, description & destination URL:
Once you are done with these, your advert will look like this:
Now Place the order & you are live with your Facebook first Campaign Carousel:
Now, login to your dashboard & you will see that your campaign is live:
Focus on the best optimization tactics & you will get the max out of it.
Post Credit: facebook