Surprised? Yes, you don’t have to increase keyword rankings to get more search traffic. Today, we will go through some basic tactics of improving traffic by analyzing data from Google Search Console.
Login to your Google Search Console Account and extract the Search Analytics report under Search Traffic. Make sure to select Clicks, Impressions, CTR for Pages. The max date range you can choose nowadays is 90, so extract the data for last 90 days.
Now repeat the exercise and extract the Search Analytics report for Queries. Make sure to select Clicks, Impressions & CTR.
Now add some Competitive Intelligence here and add more keywords. Make sure you also add Average Monthly Searches, so it makes it easy for you to decide which keyword to chose while updating the Page Titles, Meta Descriptions & Header Tags.
SEMrush is a great tool for Competitor Research:
Do this exercise for at least 10 Competitors & increase your list for highly searched & relevant business keywords.
1) Figure out the list of keywords that have less than a 5% click through rate.
2) Look for pages that have less than a 5% click through rate
Now, it’s the time to update the Page Titles, Meta Descriptions & Header Tags. We need to make sure that the keywords we want to rank higher are coming in the Page Titles, Meta Descriptions & Header Tags. Make sure to add relevant business & highly searched keywords wherever applicable (that’s where SEMrush data will help).
Neil Patel Says: Marketing is not a guessing game, It’s a science
Mark these words & be careful so you are not compromising with keywords already doing well. You need to balance the updation to make sure you do not compromise with already ranking keywords & add/update tags where you are lacking behind.
These 10 keywords can help to skyrocket your CTR
Once you make these changes, have Google re-crawl your site. You can even force crawl your website using Google Search Console.
Recommended to Choose “Crawl this URL and its direct links”
You’ll have to give it 30 days to see results.
Post Credit: Neil Patel