Affiliate Marketing: DOs And DON’Ts
Affiliate Marketing: DOs And DON’Ts
Everyone of you must be aware of Affiliate Marketing, Affiliate Marketing is a form of marketing based on performance & the business rewards the affiliates for bringing in additional customers on his own marketing efforts. The term first came into existence when Amazon launched the affiliate program which still exists.
It is like somebody is drop by to you & say, HEY…!!! I WILL GIVE YOU NEW LEADS, WOULD YOU MIND THAT? And your expression is like –
I am just sharing my thoughts on what could be the DOs & DON’T’s to affiliate marketing especially in the year 2014.
Affiliate marketing has grown up quickly with the fact that the industry is worth $6.5 billion. Isn’t it a WOW FACTOR…!!!
Let’s look at the forecast made by Forrester Research & forecast couple of years ago.
The business model is quite simple, Pay Per Sale. If you are looking for any business opportunity, affiliate marketing can be one of the best options you can choose.
DOs of Affiliate Marketing
Some DOs also includes –
- Participate in forums
- PPC Advertising
- Blogging
- Social Media Platforms
Leverage Market Predictions
You should also notice among some predictions made by Liane Dietrick for affiliate marketing in 2014 –
Mobile Commerce will test the strength of Affiliate Networks.
- Advertisers Will Optimize Affiliate Marketing With Complementary Digital Marketing Channels
- Luxury Brands Will Invest More In Performance Marketing
- Content Marketing Will Result In An Increase Of Niche Publishers Joining Affiliate Networks
- Affiliates Will Drive Global Expansion For Online Brands
- Big Data Will Create Better Customer Experiences
- There Will Be Consolidation, Yet The Industry Will Continue To Grow
DIE’s of Affiliate Marketing
Being Defrauded
It can be a sure path to get defrauded, I just want to raise once incident where Santa Claus Christmas Store had two dozen websites signed on as affiliates and claiming commissions.
Fortunately Mr. Teare, the store’s general manager were looking closely at their analytics report & noticed a curious pattern.
“Over and over, a shopper would arrive at the checkout page and then disappear for several minutes before returning to make the purchase. These affiliates were claiming a commission on sales the store would have made anyway.”
These affiliates were claiming a commission on sales the store would have made anyway.” Mr. Teare realized & said “ that these customers were already on our site and prepared to buy, but at checkout they were Googling to see if any coupons were available. Because these new affiliates were advertising that they had special coupons for our store, customers were immediately clicking over there. The only problem is we didn’t have any coupon promotions running at the time.”
Fortunately Mr. Teare, the store’s general manager were looking closely at their analytics report & noticed a curious pattern.
“Over and over, a shopper would arrive at the checkout page and then disappear for several minutes before returning to make the purchase. These affiliates were claiming a commission on sales the store would have made anyway.”
These affiliates were claiming a commission on sales the store would have made anyway.” Mr. Teare realized & said “ that these customers were already on our site and prepared to buy, but at checkout they were Googling to see if any coupons were available. Because these new affiliates were advertising that they had special coupons for our store, customers were immediately clicking over there. The only problem is we didn’t have any coupon promotions running at the time.”
Withdraw problem
A major problem to withdraw to fund is to achieve the milestone. Suppose if you have earned $10, you won’t be able to withdraw the fund unless you the achieve the milestone decided, if it is $100, you have to wait till your accumulate amount reaches to $100.
Lack of payment methods
Preferred methods we know are Paypal & credit card, but most websites offers moneybrookers & alertpay, where you have to open a new account, verify business address, bank statements, etc.Little bit of a hectic for you.
Product policies
You can be a victim of product policy, because sometimes in spite of giving a consumer the company will not pay you showing the bugs of product policies.
Increase in refund rate if not handled delicately
Affiliates who are eager to sale posts exaggerated ads that results into an increase in the list of potential buyers. But then the customer find the product isn’t as described & asks for a refund. Can cause in generating low commission, will affect merchant’s reputation & also more complaints.
Companies that offers Affiliate Marketing Programs
Also focus on some below tools to use as an Affiliate Marketer.
Any addition to this blog post is appreciated…!!!
Any addition to this blog post is appreciated…!!!