If you are dealing or working with an eCommerce. Setting up shopping campaign in Adwords become quite important as it can lead you increase your sales significantly. Here is a quick guide for the beginners to set up Shopping Campaign in Adwords

• Set up account with Google Merchant Center
• Go to settings & verify/claim your website. In order for your products to be eligible to appear on Google Shopping, you must verify and claim the website URL
• Click on Adwords & link by adding Customer ID
• Verify the Adwords Account Linking with Google Merchant Center
• Set up product data which needs to be updated every 30 days.
• The specifications are described here
• The format files accepted are Tab Delimited (.txt) or Tab Delimited (.xls).
• You can go to Google Merchant Center Account, click on + Feed & start uploading your file
• You can have your feed file showing up in Google Merchant Account
• You can also go & edit your spreadsheet (if you have chosen Google Spreadsheet as one of the method to upload your products)
• conditions to avoid any suspension of your Google Merchant Account. The status of the product feed can be seen under “Products“. Green tick mark shows that your products are approved & visible in searches
• The job hasn’t completed yet. You now need to login to your Adwords account to create a shopping campaign
• Make sure your merchant Identifier is connected
• Set up an Adgroup & start adding your products
• Add Products
• Set up Bids & start seeing clicks & conversions. You are all set to see the shopping feeds now for your business

Enable Shopping Campaign Offer

• Apply for promotion here
• You will receive an email within next 48 hours regarding approval of your offers.
• You can now login to your Google Merchant Center & add offers
• You can add offers in two ways. Specific to some products or applicable to all products. If you are making offer active for all the products you just need to enter the offer details
• And if you are making the offer active to some specific products, you need to add an extra column to your feed file. The file format will be shared with you from Google while approving your promotion. Once you offer is approved & valid. You will start seeing your ad with “Special Offer

Key Take Aways:

• Set up your shopping feed
• Optimize your Product Title & Descriptions
• Add in the negatives
• Optimize the bids
• Enable Promotional Offer
• Optimize the campaign for devices
• Optimize the campaigns at regional level

And you are halfway there. Half of the battle you won & rest you need to continuously optimize the campaign for regular success. Any questions are appreciated…!!!