Digital Marketing Versus Traditional Marketing and Which Is best

Digital Marketing Versus Traditional Marketing and Which Is best

Digital Marketing Versus Traditional Marketing and Which is Best

Digital Marketing versus Traditional Marketing: What Do the Stats Say?
Keeping the current escalation of digital marketing in mind. Particularly in the U.S., it won’t be long before digital ad spends takes over traditional advertising such as television ads. As of today, 60% of successful marketers across various industries have already shifted their efforts toward digital marketing.

Here are some more stats to help you understand the prominence and growth of digital marketing

More than 80% of shoppers/buyers do their research online before investing in a product/service.

Almost 60% of U.S.adults use Face book on a regular basis.

94 % of B2B marketers are actively using LinkedIn for marketing.

Mobile will be accounting for over 70 % of digital ad spend by 2019.

90 % of B2C businesses report social media as being the most effective content marketing tactic.
Where to Invest Between Digital Marketing versus Traditional Marketing?

1. Enhanced Online Visibility

Setting a marketing budget is one thing, but making sure you get a good return on your investment is something else. This is why it makes sense to focus only on those marketing channels and methods that are more likely to give you the best bang for your buck. However, given the advancement in the new technology, there is no denying the fact that digital marketing can help a business generate qualified leads/sales without putting a dent in the wallet.

If you look around, you’ll find businesses of all sizes taking advantage of digital marketing. Especially because of the much lower cost or barrier to entry when compared to offline marketing methods such as print advertising. digital marketing can assist a company in building a strong foundation for effective promotion. And it can be done with a much smaller budget.