After having his fingers burnt at the age of 17 by an unsettling foray into the music business, Philippe Renan decided to study business and marketing and take his career in another direction. As an audio and hi-tech enthusiast, he perfected his expertise with leading brands in the sound and consumer electronics industry (Creative Labs, Thomson, Electrolux and Panasonic).

In 2012, he became a director for the first time at Audio-Technica, building a team of eight across Europe. Within five years, he had brought the brand to the number-one position in turntable sales in France (and to the top three in the United Kingdom and Germany). Following these excellent results, Victrola offered him the opportunity to create the European division of the brand in 2017.